Healthcare

ASH photography

Experience: Baptist Health • Arkansas Urology • Le Bonheur Children’s Hospital • CHI St. Vincent • Mercy Health System • Washington Regional • Arkansas Surgical Hospital •  Arkansas Children’s Hospital

Building trust in healthcare, one fact at a time.

Baptist has been Arkansas’s healthcare leader for decades. But as community hospitals began promoting their specialty services, the perceived need to travel to Little Rock for cardiac and women’s care started to shrink. Baptist needed to respond—and nothing speaks louder than cold, hard facts.

These service line campaigns highlighted the system’s scale, capabilities, and proven track record across the state. Because when it comes to healthcare, the truth is hard to argue with.

Roles: copywriting, creative direction; developed for Stone Ward-Little Rock

Heart Center Campaign

Women’s Center Campaign

Men often ignore their health, but they couldn’t ignore this campaign.

Many men delay or avoid seeking medical care, even when symptoms are serious—putting their long-term health at risk. This campaign for AU’s Men’s Clinic helped raise awareness about the risks to men’s health and the importance of regular check-ups and early detection. Additional work below helped solidify AU’s reputation as an area leader in urology by highlighting its physicians, capabilities, and community events.

Roles: strategy, copywriting, creative direction; developed for MHP-Little Rock

Men’s Health Center Campaign

  • Baseball field poster

  • NCAA Tourny ad

  • Lobby POS

  • Lobby POS

  • Doctor Ad

  • New Rogers Clinic Announcement

A trip to the ER is never easy. Correcting a misperception can be.

WRMC faced a challenge: many believed the ER at its well-established competitor was closer—when in reality, it wasn’t. With traffic increasing in this fast-growing region, that misconception could mean precious extra minutes during a medical emergency. These full-page newspaper ads set the record straight, making the point loud and clear.

Roles: copywriting, creative direction; developed for Stone Ward-Little Rock

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Changing children’s lives.

Arkansas Children’s is the only hospital system in the state solely dedicated to caring for children, which allows it to uniquely shape the landscape of pediatric care in Arkansas. This radio campaign brought their mission to life by sharing real patient success stories that highlighted the impact of their work.

Roles: copywriting, casting, production

Celebrating a new day for the state’s oldest health system.

Following a major expansion, St. Vincent Health needed to share the news: the faith-based, not-for-profit hospital was better than ever. While not as large as its main competitor, SVH offered standout facilities and services—particularly its Women’s Center and ER. This work was part of a comprehensive multimedia campaign that introduced a new chapter for St. Vincent, while honoring its 120-year legacy of compassionate care.

Three-stages, changed over 90 days.

Role: copywriting; developed for MHP-Little Rock

Creating impactful advertising doesn’t need to be a complex procedure.

Orthopedics, women’s services, cardiac care, pediatrics. It takes a healthy amount of experience to do healthcare advertising well. A few more samples are below.

  • LeBonheur Fedex Forum Translight

  • Hospital Week Ad