Radio isn’t dead. It’s just moved to a new channel.

Since its inception, radio has been a fantastic advertising medium. It not only has a targeted reach, but also builds trust within the community and fosters an emotional connection with potential customers. Best of all, it allows you to connect with a specific local audience, making it a cost-effective way to increase brand awareness and drive sales.

In addition, platforms like Spotify, Apple Music, and Pandora can also reach a local audience who are tuned in for longer—more than 90 minutes a day on average. For small businesses, the opportunity to reach your customers has never been better.

But to get noticed, you need to stand out. The most effective audio ads go beyond a basic voiceover and background music. Anyone can do that—and most do, which is exactly why their ads are ignored. Great audio ads invite the listener in. They make you feel something. They get you to participate. A few are below.