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Experience: Memphis Redbirds • Hawaiian Airlines • Hilton Homewood Suites • Chenal Properties • Entergy • UCA • First Tee • LRCVB • United Way • Hawaii Visitors and Convention Bureau • Garver • Little Rock Parks & Recreation
Major-league ideas for a minor-league budget
For brands with limited budgets wanting to stand out in a crowded market, non-traditional or “guerrilla” tactics can deliver high impact for little to no cost. And if an idea is strong enough, it can go viral online and deliver even more free attention. This was the situation with the Memphis Redbirds, the minor league affiliate of the MLB’s St. Louis Cardinals. Each of the three ideas below cost less than $100 to produce, yet drove real buzz, boosted ticket sales, and proved that with the right concept, creativity beats budget every time.
Dirty Car
Car with fake bird droppings was parked downtown near stadium to promote a four-day home stand with message: “The Redbirds are in town.”
Your Seat
Stadium chair was placed downtown to promote season tickets with message: “Your seat is waiting.”
Birds Nest
Birds nests placed downtown to promote season tickets with message: “The Redbirds return April 3.”
Roles: copywriting, creative direction; developed with Archer-Memphis
Thrill seekers love a good challenge.
Roller coaster fans love the adrenaline rush, and a new ride means new thrills. And for many enthusiasts, riding the latest ride becomes part of their personal achievement list and a badge of honor. They not only enjoy accepting a new challenge but having bragging rights of being first.
These in-park posters for The Gauntlet, an inverted roller coaster located at Magic Springs amusement park in Hot Springs, Ark., dared these thrill seekers to accept the challenge. They did. Since the ride’s opening, it has consistently been recognized as the most popular thrill ride in the state.
Roles: copywriting, creative direction; developed with Stone-Ward-Little Rock
Starting a new chapter in the state’s history
The Metro Little Rock Alliance is a twelve-county economic development organization focused on attracting new industries to Central Arkansas, and the grand opening of the William J. Clinton Presidential Center presented a once-in-a-generation opportunity to showcase the region on a global stage. It was the largest international event in Arkansas history, drawing world leaders, diplomats, celebrities—and yes, even Bono. To mark the occasion, this special invitation was created for CEOs and national business leaders, positioning Little Rock as a vibrant and welcoming place to live, work, and invest.
Roles: copywriting, creative direction; developed with Stone-Ward-Little Rock
When no news is good news
After the United Way of Pulaski County reached its fundraiser goal, they wanted to thank the area with a full-page newspaper ad. This idea not only showed their gratitude but highlighted how important the donations are to making lives better.
Roles: copywriting, creative direction; developed with Stone-Ward-Little Rock
Putting the “neigh” in neighborhood
Chenal Downs is a beautiful, private, gated, equestrian-centered community with estate-sized five-acre home sites, forested greenbelts, ponds, and nature-trails. But before it was developed and ready for photography, they needed to sell lots in the area. This campaign succeeded by building excitement—drawing a connection between the natural beauty and majesty of horses and the community’s planned aesthetic. And it helped sell multiple lots worth millions of dollars.
Roles: copywriting, creative direction; developed with Stone-Ward-Little Rock
This is just a small sample of the experience O’Brien Advertising brings to your business. No matter the sector, a proven partner can help you stand out with the right strategy and bold, creative ideas.
Industry agnostic. Creatively obsessed.
