Meineke is a franchise-based automotive repair chain with more than 1,400 locations in the U.S. Once known as “Meineke Mufflers,” the stores expanded their services to offer complete car care—exhaust, brakes, oil changes, wheel alignments, tire balances, etc., and needed to spread the word about the new offerings. Work for Meineke included a rebranding campaign, quarterly POS and radio, and sponsorship for a college bowl game with their spokesman at the time, George Foreman.