Dialing up growth for an internet service provider
Windstream—the largest rural internet provider in the country with customers in 18 states—had rebranded to Kinetic to highlight its premium internet service. The rebrand was driven by significant investments in network upgrades and the desire to showcase a more modern and technologically advanced brand.
This was not the old Windstream of landline phones and slow DSL internet. The provider had been investing millions in infrastructure for consumer broadband with growth being driven by continued expansion of faster speeds on an enhanced fiber network. Through numerous digital and traditional promotional campaigns like the ones below, Kinetic was able to grow their subscriptions 126 percent year-over-year.
Roles: strategy, copywriting, creative direction; developed for MHP-Little Rock
“Love Your Internet” Campaign
“Plain Talk” Campaign
More Kinetic Work
Kinetic Internet WiFi, Bus Wrap
Kinetic TV, Direct Mail
“Live Connected” Display Campaign
