Helping brands to better know their customers
Acxiom, a division of the advertising behemoth IPG, has been an industry leader for nearly six decades, putting customer data to work to solve clients’ marketing challenges. While what Acxiom does is technical and very complex, this campaign was an effort to simplify their messaging for marketers and show that nobody knows customers better. By utilizing Acxiom’s data, ethics, technology and ideas, marketers can deliver more relevant messaging and better experiences to their customers in every sector of industry.
role: copywriting; developed for Acxiom